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SRK’s saturation marketing of his superhero flick, Ra.One, has inspired Congress party bigwigs to launch a similar super-hero themed campaign, Rahul.One, which will put Rahul’s untiring efforts to uplift rural India in perspective, by showcasing it as the work of a super-hero.
“In contrast to Ra.One, there is nothing fake about Rahul.One. For one, Rahulji unlike SRK, is a genuinely blue-eyed boy. Kalavathy, a resident of Kaliyan village of Amethi, who plays the damsel in distress in the trailer, was truly touched in real life when Rahulji displayed super-human empathy by sleeping over in her house a few months back. So she is not at all ‘acting’ in the trailer but conveying heartfelt awe,” raved Salil Tripathi, the District President of Congress Amethi cell and creative brain behind the campaign.
Rahul.One has become a hit on YouTube. UP CM, Mayawati, who has seen Rahul.One over 100 times on her iPad is now planning to come up with a marketing campaign which will project her as Wonder Woman (aashcharya waali mahila).
Please see the video trailer to decide for yourself.