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With iPhones and iPads losing market share to Samsung Galaxy phablets and smart phones, Apple has slapped its arch-rival with a lawsuit for alleged infringement of its late CEO Steve Job’s quote. The quote under contention is: “Customer’s don’t know what they want unless you show them.” There is an unpublicised second line to this quote which is “companies have to gauge the stupidity and ignorance levels of the customer and come up with products to satisfy them.” Apple claims that the South Korean company has based its entire strategy for gaining a competitive edge over rivals on the philosophy underlying this quote and hence this constitutes an egregious abuse of intellectual property.
Apple states that though Steve Jobs didn’t publicize the second part, he patented both the lines in the International Patents Court before proceeding to operationalize his philosophy. Addressing a press conference in California, the CEO of Apple said that Samsung has no right to apply the larger than life quote of the late Apple CEO for making any product lines where Apple competes. Apple claims that the right to exploit the unrivaled ignorance and stupidity of the customer is the sole authority of Apple for 100 years post the death of the visionary. However Samsung’s legal counsel have challenged the suit in the court saying that exploiting customer ignorance and stupidity is the birthright of any company and that it cannot be patented.
Apple has been furious ever since Samsung showcased their future plans and products pipeline at the recent Samsung Mobile Expo in Virginia. By 2015, Samsung plans to have a suite of 100 different sizes of phones and tablets ranging from 3 inches to 22 inches with a price range of $90 to $2,500. The objects will weigh anywhere between 42 grams to 2.5 kg on the higher side. Those instruments bigger than 900 grams will be categorized under a new product name know as whablets, inspired by blue whales inhabiting the Arctic Ocean. Other distinguishing factors of whablets will be the embedding of two dozen cameras that will capture you in multiple angles thereby uplifting your video chat experience. The main camera will have pixel capacities ranging from 24 megapixels to 96 megapixels which will enable to you see your blood cells and count your platelets at times of medical emergencies. A new revolutionary whale quad co processor is underway that can help you open at least a dozen games and three dozens of apps at the same time.
With the evolution of the whablet the touch screen will be a thing of the past. You will no longer need to touch the pad; you can type in the air with the phone resting on your lap. Another distinguishing feature of the whablet is that it can house dual batteries with the second one serving as power back-up so as to not disrupt the user’s experience of staying connected.
With the whablets, Samsung aims to displace any competitor from the market place. Samsung’s new punch line is “Where there is an unknown customer desire, open your eyes and pick your Samsung product.” Apple has also approached Indian Law Minister, Kapil Sibal, as its brand ambassador to write poems about copycats and spread awareness of corporate ethics in its tussle against Samsung.