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Self-proclaimed social media guru Tiger Fadoo’s book “Secrets of Social Media Marketing: Learn from the Master” has failed to take off, ironically because of poor social media marketing. Even though the book is rich in social media marketing case studies, from how to make a product trend on Twitter to crafting viral product related content [...]

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In what can be perceived as the biggest one-shot hiring influx ever in the history of an Indian company, 18000 Microsoft employees all over the world, who have been marked to be laid off, have all earned themselves handsome job offers from media giant India Today. The employees will continue to work from their respective [...]

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Hundreds of social media users uploaded selfies with their Tatkal tickets after they successfully booked them on the IRCTC website – a phenomenon once considered near-impossible, but now rendered easy, thanks to the site’s recent upgrading and revamp. #SelfieWithTatkalTicket quickly became the top trend, as tweeple uploaded pictures of themselves, posing gleefully with the booking [...]

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Like the rest of us, our politicians take out time from their busy lives to watch the odd football match, and get all worked up when the referee hands out a red-card to a player of the team they are backing. What would they say to the media, the following day? Mulayam Singh Boys will [...]

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The ill-effects of Maria Sharapova’s ignorance of the God of cricket, Sachin Tendulkar, only seem to increase, with search engine giant Google reporting a sharp plummet in searches for the Russian tennis sensation’s hot pictures online. “We’re blown away. Earlier, every night, from India and many other countries with a huge Indian population, we’d get [...]

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In an unprecedented development in the world of corporate strategy, a Fortune 100 company has engaged leading strategy consulting firm, BCG, to advise it on whether to avail the services of another leading strategy consulting firm, McKinsey. The management of the company is grappling with decisions of a strategic nature, such as whether to focus [...]

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The USA lost in the 2nd round of the FIFA soccer world cup. They were beaten by Belgium. Before that they lost to Germany, drew with Portugal and beat Ghana. A decent mid-tier performance. Accordingly, the US media focused on the following points: Interest in soccer is increasing. More people watched the USA-Portugal match than [...]

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Former Delhi Chief Minister Arvind Kejriwal today requested Google to do a Kejri-turn on their decision of shutting down its first social networking site, Orkut. ”AAP always bats for the aam aadmi, whether it comes to humans or social networks, and Orkut was as aam aadmi as they come. Is that why Google-ji is now cutting [...]

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Sharada University’s aggressive and ubiquitous ad campaign that culminates with the tagline, “The World is here at Sharda University, where are you?” has unintentionally attracted an unusual segment – extra terrestrials. An alien spaceship descended on the well-maintained grounds of the university’s Greater Noida campus on Saturday evening, the hatch sprung open, and an alien humanoid jumped [...]

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New Delhi: Prime Minister Narendra Modi has a new dish on his social media outreach menu. And that is Instagram. Modi, who is proving to be some kind of social media missionary, is said to be aggressively pushing with his Ministerial colleagues for the regular use of Instagram, the video/photo-sharing service that is mostly popular [...]

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