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Liquor and Airline baron Vijay Mallya today kick-started the “KFA Beer Bucket Challenge” in an attempt to raise funds for the cash starved Kingfisher Airlines. Modeled along the lines of the hugely popular ALS Ice Bucket Challenge, Mallya is confident of replicating its success. Launching the campaign at his office in UB City, Bangalore, Mallya [...]

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Search engine giant Google Inc has decided to deploy ace footballer biter Luis Suarez underwater, in order to scare sharks away from their internet cables. “It’s about time we took this menace head on and who better than Luis Suarez himself? He has anyway been banned for a while now and we might as well try [...]

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Chuffed after announcing plans to invest $1 billion and $2 billion respectively, e-commerce giants Amazon and Flipkart said the reason they are so bullish about India is the ever worsening traffic congestion problems and deteriorating condition of roads in Indian cities. “India is one of the hottest online retail markets in that respect,” raved Amazon [...]

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The rat race for getting into the prestigious IITs got a whole lot more competitive with famous Kota based IIT coaching centre, Bansali Classes, announcing a special 9 month crash course package for pregnant women. “There is now coaching to get into IIT coaching classes going all the way back to kindergarten. So we decided [...]

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Self-proclaimed social media guru Tiger Fadoo’s book “Secrets of Social Media Marketing: Learn from the Master” has failed to take off, ironically because of poor social media marketing. Even though the book is rich in social media marketing case studies, from how to make a product trend on Twitter to crafting viral product related content [...]

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In what can be perceived as the biggest one-shot hiring influx ever in the history of an Indian company, 18000 Microsoft employees all over the world, who have been marked to be laid off, have all earned themselves handsome job offers from media giant India Today. The employees will continue to work from their respective [...]

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The ill-effects of Maria Sharapova’s ignorance of the God of cricket, Sachin Tendulkar, only seem to increase, with search engine giant Google reporting a sharp plummet in searches for the Russian tennis sensation’s hot pictures online. “We’re blown away. Earlier, every night, from India and many other countries with a huge Indian population, we’d get [...]

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In an unprecedented development in the world of corporate strategy, a Fortune 100 company has engaged leading strategy consulting firm, BCG, to advise it on whether to avail the services of another leading strategy consulting firm, McKinsey. The management of the company is grappling with decisions of a strategic nature, such as whether to focus [...]

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Sharada University’s aggressive and ubiquitous ad campaign that culminates with the tagline, “The World is here at Sharda University, where are you?” has unintentionally attracted an unusual segment – extra terrestrials. An alien spaceship descended on the well-maintained grounds of the university’s Greater Noida campus on Saturday evening, the hatch sprung open, and an alien humanoid jumped [...]

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Faced with mounting challenges on the leadership pipeline and sluggish revenue growth, N.R. Narayana Murthy has decided to merge Infosys with the Congress party. Congress will buy around 15% to 20% of Infosys which will be renamed as Secular Infosys, as per sources. The leadership profile of the merged entity will be as follows: Nandan [...]

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